There is no SEO without content building. That is the fact. This is because you need the right content on your website that targets specific keywords for your business. For example, if we were to do content building for our website, we would like to have keywords such as "Toronto SEO specialists" or "Digital Marketing experts Toronto" as much as possible on our website without spamming our website. What does spamming mean? This is when you use keywords related to your business all over your website without creating a strategy and the consequence is being banned by Google. You need to work around the keywords in blogs and other strategic ways in order to avoid the penalty and that is where we come in.