Consumers in this generation search online for everything. Even when they are looking for parking spots in Downtown Toronto, they are on Google. If you do not have a website, you will lose potential customers to your competitors that do have a website. Having a website gives you credibility and builds trust in consumers. It also gives your business a professional image.
2) Financial savings
Which business does not want to save? Well, a website will save you tons of money. Small businesses think that they cannot afford to have a website, but it is actually always the other way around, they cannot afford not to have one. This is because, for example, if our company did not have a website to showcase our services and consumers searched on google "Toronto SEO specialists" or "Digital Marketing Toronto" and found us but cannot see what we provide, they would automatically move to our competitors. This way we have lost a potential customer and accumulates to 1000s of lost customers. Now, can a business say they cannot afford to have a website?
3) Saves time
We have all heard of the proverb "time is money" but what does that mean in terms of website? Providing information about your products to customers takes a lot of effort and time, but if you have a website that gives all that information to customers, you have already saved so much time.
Tip: Do not create a website on Wordpress or Wix, not because of the design but because of SEO. Google automatically ranks you less if you use these websites such as wordpress.com to create website.