Want to advertise in the No.2 Search Engine in the world after Google? YouTube is the way to go. Create a video about your business, products and services, and advertise on YouTube. This is a weapon that hardly any businesses use. Let us get to some statistics. YouTube gets over 6 billion hours views per month—and that number will only increase. Now, imagine your ad being places before some of the videos being played by potential consumers in Toronto, and imagine that the ad has humor, it is interesting and appealing, customers will definitely visit your store or call you. Also, YouTube is the least expensive solution for advertisement. You are only paying $100 for a 1000 views and views only count when consumers view the entire advertisement. It is definitely one of the most cost effective solution to advertisement. Is is the same as doing SEO? Definitely not, but it is up there. You are getting more return on your investment by using YouTube as a digital marketing strategy.